Small farmers, food producers and manufacturers often have excellent products but no easy way to reach bulk buyers in other cities or countries. Listing on a typical marketplace means filling in dozens of fields, and pricing for large orders is usually “contact us”. Feni Merchandise was built to make cross-border B2B trade as simple as taking a photo.

This is part three of our Feni.Finance series. Part one covered FeniTV, the video platform, and part two covered Feni Motion Pictures, the film-financing marketplace. Merchandise completes the ecosystem, under the line “explore merchandising over seven seas”.

The brief

• Let sellers list products quickly, even with little time or technical skill
• Support bulk trade with minimum order quantities and quantity-based pricing
• Accept several currencies, including crypto, for international buyers
• Build trust between buyers and sellers who have never met
• Include delivery, not just discovery

What we built

1. Sell something with a click, using AI

The home page opens with the listing tool itself. A seller drops product images (JPG, PNG or WEBP) or a PDF catalogue of up to 50 MB, chooses a category and/or pastes a product link, and clicks Sell with AI. The AI detects the category, fills in every product field (title, description, specifications, attributes and tags) and creates a draft for the seller to review and publish. What used to take half an hour takes under a minute.

2. Sell orders and the Transport Market

Two clear entry points sit below the listing tool. Sell something lets sellers post a sell order to find buyers. The Transport Market lets anyone become a captain and pick up parcel deliveries, which brings logistics into the same platform.

3. Discovery built for bulk buyers

Buyers browse 16 categories, including Root & Bulb Vegetables, Spices, Fruits, Grains & Cereals, Pulses, Medicinal & Herbal, Dry Fruits & Nuts, Processed Products, Plantation Crops, Textiles, Electronics, Stationery, Accessories, Construction Gear and Machinery. Rows for Popular Orders, Latest Products and Most Viewed surface what is trending. Every card shows the country flag, seller badge, MOQ, price range per unit or per kg, and accepted currencies.

4. Product pages with tiered pricing

Each product page combines a photo gallery with a trade panel: available quantity, MOQ, price range, location and accepted currencies. A Pricing by quantity table shows the price at each volume. For example, Ugandan Arabica coffee drops from $6.25 to $4 per kg as the order grows from 100 kg to 25,000 kg. A currency calculator converts the prices, and a detailed overview covers origin, storage, manufacturer, packaging, quality grade, cultivation type, production date and tags.

5. Trust and protection

Seller profiles show roles such as Farmer, Exporter and Producer, verified badges and a Contact Seller button. Feni order protection promises SSL-secured payments and money-back protection if an order doesn’t ship or arrives with issues. A Platform Fees panel shows costs upfront.

6. Multi-currency checkout

Add to Cart (pre-filled with the MOQ) and Buy work with USD, INR, Bitcoin and Ethereum, using the same wallet as FeniTV and Motion Pictures.

7. Advertising through FeniTV

Merchandise sellers can promote products as sponsored ads inside the FeniTV player, with a Visit Site link back to their listing. Video viewers become buyers, and the two platforms grow each other.

Architecture and technology

• Front end: Next.js and React on the merchandise.feni.finance subdomain, with optimised product imagery
• Back end: Strapi (Node.js) with custom models for listings, sell orders, tiered pricing, carts, orders and pick-up jobs
• AI: an AI pipeline that reads uploaded images, PDFs or product links, picks the category and writes the listing fields
• Payments: fiat and crypto (CoinPayments), sharing the Feni wallet
• Infrastructure: PM2, Nginx and AWS, alongside the other Feni apps

Challenges we solved

Consistent listings from messy inputs. Sellers upload anything from a phone photo to a multi-page catalogue. The AI pipeline normalises this into the platform’s structured fields, and the seller always reviews the draft before it goes live.

Pricing for any unit. Products are sold per kg, per unit or per metric ton, in different currencies and with different tiers. We designed a flexible pricing model that powers both the cards and the tier tables.

Fast pages with hundreds of images. The home page shows large product carousels. Next.js image optimisation with server-side caching keeps it quick, even on mobile networks.

The outcome

Feni Merchandise gives producers from India, Uganda and beyond a way to reach bulk buyers in minutes, with AI doing the heavy lifting on listings, transparent bulk pricing, protected payments and built-in delivery. With FeniTV and Motion Pictures, it completes an ecosystem that connects content, capital and commerce.

Frequently asked questions

Can AI create product listings automatically?

Yes. On Feni Merchandise, sellers upload photos, a PDF or a product link, and AI detects the category and fills in every field as a draft for review.

Can a B2B marketplace support MOQ and tiered pricing?

Yes. Each product has a minimum order quantity and a pricing-by-quantity table, so buyers see the exact price for their order size.

Can you add logistics to a marketplace?

Yes. Feni’s Transport Market lets registered captains accept pick-up orders, which brings delivery into the same platform as buying and selling.

Read the rest of the Feni.Finance series

Part 1: FeniTV, the video platform. Part 2: Feni Motion Pictures, the film-financing marketplace. Planning a marketplace with AI? Contact Alohomora Solution.