Main Street Dental is one of the oldest dental practices in Bacchus Marsh, Victoria, with roots going back to 1942. A long history builds trust, but on Google the practice was competing with newer clinics that had faster sites and cleaner structure. Our job was to make the website work as hard as the team does.

The challenge

• Treatment content was spread out and hard for patients and search engines to follow.
• The URL structure needed to move from /services/ to /treatment/ without losing existing rankings.
• Google Search Console showed crawl and indexing errors that needed fixing.
• The practice had no clear, regular view of how the website was performing.

What we delivered

1. A conversion-focused homepage

The homepage leads with a clear headline, a Book Now button and a trust bar showing Invisalign, Medicare, DVA and Bupa. A sticky header keeps Call Us Now and Request an Appointment visible on every page, so patients can act the moment they decide.

2. 30+ treatment pages with a logical structure

We organised the treatments into clear groups: orthodontics (including Invisalign, Fastbraces and Myobrace), cosmetic dentistry, dental implants (single, multiple and All-on-4), dentures, children’s dental care and restorative work. Each treatment has its own page, which helps patients find answers and gives Google a focused page for each search.

3. A safe URL migration

Moving every page from /services/ to /treatment/ can wipe out rankings if done carelessly. We built a complete 301 redirect map in .htaccess, updated internal links and cleaned up Search Console errors, robots.txt and the XML sitemap.

4. Dental schema markup

We added structured data so search engines understand the practice: Dentist, Organization, WebSite and WebPage schema on the homepage, FAQPage markup on the implant FAQs, and BreadcrumbList and MedicalWebPage markup on inner pages.

5. Automated weekly SEO reporting

We built an n8n workflow that pulls data from the Google Search Console API and Serper.dev rank tracking, uses the Claude API to write a plain-English summary, and publishes the report through the WordPress REST API. The client gets a clear weekly picture without anyone compiling spreadsheets.

Technology

• Platform: WordPress, PHP, HTML5, CSS3 and JavaScript
• SEO: JSON-LD schema, 301 redirects, sitemap and robots.txt
• Automation: n8n, Google Search Console API, Serper.dev, Claude API, WordPress REST API

The outcome

Main Street Dental now has a well-structured website with clean URLs, rich-result-ready markup and a dedicated page for every treatment. The weekly report gives the practice a reliable view of search performance, so decisions are based on data rather than guesswork.

Frequently asked questions

How long does a dental website restructure take?

A restructure with new treatment pages, redirects and schema usually takes 3 to 6 weeks, depending on how many pages need rewriting.

Will changing URLs hurt my Google rankings?

Not if it is done properly. A complete 301 redirect map, updated internal links and a fresh sitemap carry existing rankings over to the new URLs.

What is dental schema markup?

It is structured data, such as Dentist and FAQPage JSON-LD, that tells search engines who you are, where you are and what you offer. It helps your clinic qualify for rich results.

Need a dental website that ranks and converts?

Alohomora Solution builds and optimises websites for dental and medical clinics in Australia, India and the UAE. Talk to our team about your clinic’s website.